Place is such an important factor in identity. When you meet someone, your first question is most likely ‘Where are you from?’ The pride that may (or may not) come from the answer given is what I work to foster in St Albans. As #SustFest19 will tell you, sustainability is not just about reduce/reuse/recycle. While important, elements around community cohesion, mental wellbeing and business viability all contribute to a city’s sustainability.
Today’s blog is written by Helen Burridge, Business Manager of St Albans Bid – which is sponsoring the #SustFest19 St Albans Market Takeover on Sunday 19th May.
St Albans businesses care deeply about the viability of this city. The economic confidence of the community, the visitors, the employees and the residents will translate into economic prosperity for its businesses. Three years ago, the businesses in St Albans voted to become a Business Improvement District, paying a small contribution into a pot that collectively makes a significant contributor to events, public realm, safety and marketing of the City. The BID can also help to represent those businesses in various discussions with the public and private sectors on a local, regional and national level.
As the BID Manager of St Albans BID it’s my job to make sure that the investment made by the BID Members makes the city a great place to live, work and do business, both now and in the future, and of course a large part of that work then becomes looking at ways to make the city more sustainable, in the many and various ways that that covers.
While I will acknowledge the ongoing wailing and gnashing of teeth about the ‘death of the high street’ in fact, there is an argument to say that this change in retail is actually the death throes of consumerism itself. A change from ‘want/have’ economics to ‘need/consider’ economics: the desperate and hysterical consumption of the 80s and 90s now looks decidedly distasteful and is being replaced by a borrow/reuse/packaging free/fewer-better kind of purchasing.
St Albans as a City is well placed to survive this change in consumer behaviour. The self-selecting curation of our retail businesses (you will find an audience if your product is good) is continuing to be demonstrated by reliable, quality local (and national) brands weathering the current climate and providing confident, good-news stories about customer experience, quality product and curated taste-making. On the internet, endless choice is overwhelming. In St Albans you will find a quality offer, selected by informed businesses, helping you to make reasoned decisions about where you shop, where you eat and where you socialise.
In the wider community there are many and various entrepreneurial and disruptive businesses considering these changes in consumer behaviour and working to appeal to a considered and engaged local population. Can you eat vegan or vegetarian? Can you buy locally grown or locally made products? Can you go plastic-free, or packaging-free? Can you travel in a way that is more kind to the environment while still being relevant to what you need to get through your day? There are so many options and it can be overwhelming to know where to start to live a more sustainable life.
With this in mind, St Albans BID is delighted to sponsor the St Albans Market Takeover on Sunday 19 May. Bringing together like-minded businesses to prevent the many and various ways that small interventions by individuals can make a collective difference will help to show that actually these changes are not that insurmountable.
St Albans BID supports the Market Takeover because it’s the right thing to do, but also because the day will be fun, engaging, illuminating and most importantly, it will encourage and support enough individuals to make small changes that will, collectively make a large impact. Just like BID. Looking forward to seeing you there!